Changing Business Environment of Coca-Cola Company Assignment

Changing Business Environment of Coca-Cola Company - Assignment Example This paper illustrates that social environment of Coca-Cola Company has been clouded by the switching of consumers from the ordinary packaged soft drinks to the portable package method. Moreover, the advancement in technology has made it thrive in the business environment. Coca-cola Company has pride in being one of the recognized companies in the world and enjoys a global presence in the business environment. It has opportunities in the business environment with tangible continuous growth. Nevertheless, there is a need to improve its marketing strategy to be able to handle the threats of other companies that produce similar products. Coca-cola has continued o invest in the modern production techniques with the aim of reducing unit production cost and meeting the needs of potential consumers. Coca-cola market size, growth rate, and overall profitability have been evaluated through the attractiveness of the soft drinks and competitiveness of various firms in the industry. The market s ize has been increasing due to the introduction of new products in the market. Profitability and growth rates have solid with the company dominating more than half of the market while the rest of the market is occupied by Pepsi and Cadbury Schweppes. Hence, the Coca-Cola Company has continuously stayed ahead in the market for more than none hundred years. The Coca-Cola Company fits in the business environment because it is capable of giving most of the global market non-alcoholic drinks, which are composed of two sections; soft drinks and fruit juices. The soft drinks are of various flavors, both carbonate, and noncarbonated. The products that fall under the food and beverage industry are what have made Coca-cola, multinational. States, governmental changes, and other special politically instigated groups affect customer purchasing power and confidence in both local and international markets thereby reducing demand. Political conditions especially in the international market such as civil conflict, changes in government and /or limitations that pertain to a relocation of capital across borders. For instance, the political unrest in the Middle East adversely affected sales in the region.